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The University of Rochester’s Pre-College Programs offer current high school students a true sense of college life. This dynamic three-week experience has been carefully crafted to optimize exposure into the wide field around “The Development of New Ideas.” New ideas are at the core of every business’s health.





Within a highly-experiential curriculum, students will learn and test-out business tools that generate, screen, prioritize, and improve raw concepts into feasible business cases. Such leadership skills are critical in any setting; from social improvements and not-for-profit endeavors to classic garage start-ups, struggling small companies and behemoth corporations.
“The Development of New Ideas” program is comprised of these major elements:
Innovation management at the concept stage: Fundamental strategies and tools that steer the direction of an organization and help prioritize the types of ideas and concepts that gain critical attention and funding.
Corporate marketing and new product development: Rapid-fire mini-lectures with in-class assignments to teach the fundamentals of segmentation, channels, branding, and the “development” of a new product using the Business Model Canvas template.
Design thinking: Through an actual project assignment, teams will get their hands dirty learning and using the human-centric creative problem-solving attitude of user-interviews, quick prototypes, demos and presentations.
Business simulation: Offers students the chance to experience the excitement of running a simulated marketing department as they compete for customers and profits!
Local business tours: Interactive field trips which span business maturity levels from student incubator, to startup, to small business, to large corporation.
Business clubs: Our program has a variety of required and optional after-hours homework projects and business club activities to keep you engaged and encourage you to and test what you are learning, including YORI™ Club (Your Own Real Idea): where students, guided by course teachings, a workbook and a mentor, investigate and probe their own ideas for businesses and products.
Students will live in the residence halls on campus.
Students must provide their own linens (sheets, blankets, pillows, towels, etc.). You are allowed to bring a small micro fridge and a small fan with you to campus to keep in your room.
Students can enjoy a wide range of food options at dining halls, coffee shops, and restaurants all over campus. Vegetarian and kosher meals are available at most locations or upon request, and the dining halls will work with students who have dietary concerns.
An on-campus dining plan is included in the residential program costs which includes breakfast, lunch, and dinner. Upon arrival, residential students will be issued an ID card, which they may use for dining services on campus.
11th & 12th graders
Application Materials
Complete the online application process. Be prepared to provide information for the following items:
1.Short Essay (500-word maximum) *This is only required for full-day program applicants
2a. Official high school transcript from your school counselor. (There is a page in the application to send an automated email to the school official of your choice to request this.)
OR
2b. Letter of recommendation from a school official. (There is a page in the application to send an automated email to your school counselor to request this.)
Pay the nonrefundable $60 application fee online through your application (Mastercard, Visa, American Express, or Discover are accepted).
RETURNING COLLEGE COURSE STUDENTS: If you are a returning college course student from the prior semester do not open or complete a new application.
International and non-US citizens participating in the Pre-College Program are required to have health insurance that will cover medical expenses within the United States in the event of an emergency. Travels Insurance policies will not be accepted, as many do not cover medical expenses. Short-term health insurance may be available through Seven Corners, Inbound Guest.
Deadline
The deadline to apply for aid is April 1.
For international students applying to the full-day programs, applications must be submitted by the advertised deadlines of April 1, 2022.
Class sizes are limited: Be sure to apply early. Classes will close once they reach capacity.
The residential program fee does not include:
Transportation to/from your home city
Transportation to/from the airport/bus station/train station
Laundry
Linens
Blankets and pillows
Personal spending money
Meals eaten off campus
Medical expenses
Additional fees may apply for special events and off-campus excursions.
Financial Aid
Pre-College Programs operate independent of the University’s Financial Aid Office. Minimal financial aid is available and we do not guarantee that all eligible applicants will receive aid. Financial aid is awarded on a first come first served basis to families with demonstrated financial need.
In determining financial need, all required supporting documentation is described on the Pre-College Programs Financial Aid Application will be reviewed. If aid is awarded, it will be disbursed to one student accepted to Pre-College Programs per family. To be eligible for financial consideration, please submit the financial aid application along with all required documentation when applying.
Financial aid will not cover total student expenses (travel to/from Rochester, NY, etc.) and students are encouraged to seek other funding sources. The aid a student may receive is non-transferable between sessions and will be applied to the program the student has been accepted in to.

Application is closed
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